September 2, 2019

Straight Forward Design

Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride only one rainbow matters’. This year, Skittles worked with Straight Forward Design to take the concept of giving up the Skittles rainbow in celebration of Pride even further.

Four LGBTQ+ artists were approached to take part, and then presented with the brief: ‘What does the Pride flag mean to you?’ They were free to interpret the question as they wished, the only restrictions being pack dimension and number of colours.

We feel that readers of Favourite Design will be interested in how Straight Forward Design collaborated with LGBTQ+ artists to symbolically handover the Skittles pack space and give them a potent platform on which to communicate their thoughts and feelings about Pride.


Designer : Straight Forward Design

Location : London, UK

Project : Skittles to mark Pride 2019