RINGANA, a famous Austrian natural cosmetic line, leaves no doubt when it comes to philosophy, production processes and the quality of the used components. Everything that is not necessary, is expendable. This also applies for packaging. The ultimate transparency is expressed by the flask’s modern and clear design vocabulary, that provides an insight to its contents.
The puristic design with reduced labelling underlines the product’s purity – simplified and standardised product names are a logical development for an internationally successful brand. The simple yet striking claim “Fresh” transports the core message that distinguishes RINGANA from other natural cosmetics.
Designer : Moodley Brand Identity
Location : Graz, Austria
Project : RINGANA Branding project