May 14, 2019

Kelli Elmer

Reka celebrates the indigenous Māori culture of New Zealand. This finely crafted cider is brewed with the Tutu berry, a sweet fruit commonly used in early ways of Māori fermentation. The brand identity is inspired by the cultural symbol of prosperity (Matau) and New Zealand plant life.

I conducted a substantial amount of research about the history of New Zealand and of the Māori culture. I studied books on plant-life, symbolism and the Māori’s history of alcohol. I was inspired by the information and this was my design solution.

Designer : Kelli Elmer

Locality : Farmington, MN, United States of America

Project : Reka