Along the Sabadì project, as a brand we imagined, we’ve been playing from the very beginning with the representation of raw materials used in some products, and with their places of origin for others, later on.
To give a face to a product was something left to do and that’s it, simply, Le Caramelle (The Candies).We imagined six little charming brats; their names rhyme with product’s line, their colors are those of raw materials used in their recipe.
We designed this set of boxes, the primary packaging, and a point of sale display.
Designer : Happycentro
Locality : Verona, Italy
Project : Le Caramelle – Pocket