Freshly Baked approached Design Happy to breathe fresh life into their range of self tanning foams. Their quirky brand name wasn’t reflected in their existing packaging and a more premium look was required to open doors to higher end retailers.
Our approach : A refresh that made the product look good enough to eat! We created a unique brand mark roundel that was indicative of neon donut signs and paired it with bold tropical patterns and kitsch imagery. To establish the brand as a premium offering we included the use of a beautiful satin copper finish reflective.
Designer : Design Happy Ltd
Location : London, UK
Project : Freshly Baked, Branding & Packaging Design