August 27, 2019

Design Happy Ltd

Freshly Baked approached Design Happy to breathe fresh life into their range of self tanning foams. Their quirky brand name wasn’t reflected in their existing packaging and a more premium look was required to open doors to higher end retailers.

Our approach : A refresh that made the product look good enough to eat! We created a unique brand mark roundel that was indicative of neon donut signs and paired it with bold tropical patterns and kitsch imagery. To establish the brand as a premium offering we included the use of a beautiful satin copper finish reflective.

Designer : Design Happy Ltd

Location : London, UK

Project : Freshly Baked, Branding & Packaging Design