Packaging of mineral water is based on Homer’s poems “Iliad” and “Odyssey”.
In Russian language “Iliad” writes as “??????” and “Odyssey” writes as “???????”. So the first letters of the names of the two poems and the ampersand between them (?&O) appear on the bottles as a water formula.
The design uses the motifs of black and white graphics by Dmitry Bisti. The name of the packaging “?????” is the ancient name of Troy “Ilion”.

Designer : Anastasia Seregina

Location : Moscow, Russia

Project : Ilion mineral water