December 25, 2019

Alexandra Necula

Sâmburel is a family artisan jam brand, located in Sâmburesti village, Romania. Their jams are made from 100% organic fruits grown on the owners farm. In romanian “sâmburel” means “little kernel”.

The concept behind the logo is a custom handlettered wordmark with a “jelly” feeling, emulating the texture and flow of jams and marmelades. The logo is complemented by a traditional, friendly packaging to convey coziness and awaken the familiar taste of homemade jams.

Designer : Alexandra Necula

Location :  London, UK

Project : Sâmburel Jam