Camino Mitad is the story of a small family-company that gathers the richness of Navarra in Spain in form of simple and good quality products. It is the adventure of three siblings united by the same values: respect for small-scale producers, their commitments, and deep-rooted connection to their origin and their own passion for food and drink.
Workship was asked to work on Camino Mitad naming and visual identity as well as the packaging materials for the different products. Rioja’s tastes, textures and the hands that bring this produces to life inspired its visual identity as well as a simple ecologic packaging that could be mounted and prepared by the family of small producers. We created a system of labels and kraft paper boxes that could be easily labeled in the honeys, charcuterie and cheeses, and still look a prime quality product.
Part of the project consisted in art directing photographic content that was used in both online and offline story telling.
We also developed their website site, online store, and social media narratives.
Designer : Workship
Locality : Barcelona, Spain
Project : Camino Mitad