The brand Bendito cold press is responsible for making juices based on fruits and vegetables 100% organic for a healthy lifestyle, these juices have a cold pressing process which allows to preserve all the nutrients and vitamins of the pulp of fruits and vegetables. The challenge we had was to design a strong and flexible brand, a packaging full of color and flavor and a modern and youthful visual language that would connect directly with consumers!

Designer : OTERO brand&brands