They say that those who believe in magic are destined to find it. Magia Piura is a brand that specialises in chocolate and cacao derivitives and is based in Piura, Perú where it produces a distributes its products.
Piura is place wellknown for its mysticism and there are parts of the province that still hold on to the tradition and beliefs of shamans and spells. To create the packaging, we were faithful to the concept of magic: key to the place of origin.
But this time, relating it to its surroundings; collages, textures and brighter colours which nod to local fruits and nature that grow close to the
cacao plantations.
Locality : Lima, Perú
Project : Magia Piura