The harvest synthesizes one of the most natural gestures of our existence. To develop the visual identity and packaging for organic and sustainable products, we used a a graphic discourse questioning the current productionand industrial process.
We understand that we must take care of our nourishment with more attention and in order to do so, we must be aware of the processes of which our food goes through.
In this graphic Project for organic juices, we had the chance to graphically express this attention through the illustrations of the fruit manual harvest. The harvest representes one of the most natural consuption processes and nowadays is almost completely done by machines.
During the development of the packaging, all the elements that had no direct relevance with the act of haversting itself were eliminated. Thah made the label clean, making analogy with our nourishment.
FSC® paper and recycled glass were used on the packaging, it maintains the brand’s speech with the concern with the waste generated or discarded in nature.
Designer :Abio Design Lab Studio
Locality : Porto Alegre, Brazil
Project : Sáfri Juice Organic