December 19, 2017

Lucia C. Brandt

Made is a nail polish concept brand that captures the creative side of consumers, inspiring them to express their individuality and originality through their two types of applicators, a thick brush for a perfect coverage and a thin point to make designs on the nails. The product is sold in a package of four nail lacquers with a combination of striking colors that match perfectly with each other, making endless possibilities to create any design.

The brand identity was developed taking the brush as a visual inspiration, alluding to the playful and dynamic way consumers can interact with the product, feeling it was made especially for them.

Creative Agency : Lucia C. Brandt

Locality : Mexico

Project : Made