Heart and Fang is a young, Montreal-based craft-pastry business committed to 100% handmade, corn and grain-free treats for pets. The objective was to communicate the idea of a handmade and natural product, all while creating a playful identity that reflects simplicity and elegance. The logo is an abstract representation of the name itself and is used as a graphic element to create patterns and shapes that make up the look and feel of the brand.