Description of the project

Creative Agency : Design Bureau Izvorka Juric

Locality : Croatia

Project : RUSTICAN dog food. The communication of rich taste and high biological value ingredients is told through the association with preparation of fresh natural supplies in a domestic environment – wooden desk in the countryside. The holistic approach and wholesome nutrition of RUSTICAN dog’s food is represented through the central composition and circular shapes. The aim is to set up a different approach compared to existing products in Europe with an emphasis on ingredients (meat, naturally food) and wood (rustic, homemade).