BridgerConway lead Arcor, the leading food company in South America, in the design and creation of the launch of a new kids cereal line. The characters and the design of the packaging, were developed and created thinking of a concept that gives them identity, recognition and presence in the market.
Four characters were created for each variety, which functions as a “league” that defends the environment. The challenge was to create an innovative package not only from its graphical but also from its interaction with the consumer. A game was also created on the back of each package that can be played both, individually and together with the rest of the varieties.