Client:
Fast & Fresco. Young brand operating in the vegetale market distinctive of its cutting edge cooking process which allows, thanks to the machines speed, to keep the freshness of the ingredients.
Assignment:
Build the brand from its foundation, find a name that reflects its philosophy, and place it in the position of a cool and contemporary product of high quality.
Solution:
Take advantage of the distinctive traits of the brand, being fast and fresh, and build the identity around them, with a design and photography of north european feel, to give the meals an elegant but warm and appealing look.