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November 16, 2016

Chiapa Design

The creative concept of the brand uses the link between the salmon and the bear
food chain, presented here by a chef that signs his food creations. The tipology for the main name transmits strength and modernity, unlike the one used to target the products that follows a clean and sophisticated line.

Project : Black Bear

Creative Director : Rodrigo Chiaparini
Creative Assistant : Mariane Silva

Design Agency : Chiapa DesignLocation : São Paulo, Brazil

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