Discover the interview of Peeter Ots, located in Stockholm, Sweden.
Website: www.ponddesign.se
How did you become designer ?
I’ve always been drawn to the art scene, but as a professional I thought I would end up as an architect or a photographer. Instead through coincidence I found my way to packaging design, which turned out to be a great way to combine 3-dimensional work with both graphics and photography.
How would you define your vision of design, your style ?
Every project is unique and should be treated accordingly. I collect most of my inspiration and creative energy from the art world. That’s were you find people totally breaking rules and pushing limits. Otherwise I truly believe in insight driven design in a mix with the unconventional. My aim is always to create something long lasting with substance, something that through different aspects ads value for both consumer and client as well as to the product itself. I actually hate things that are non-emotional and just there to be discarded or immediately thrown away.
For the future, what are your professional projects ?
Continue working with fantastic clients, both new and existing, in inspiring projects and further develop our business and performance as a cutting edge design agency.
What do you like the most in your job ?
The variety, challenge and wide range of projects. But most of all the synergy happening when meeting and working with other creative people and clients passionate about what they do.
