March 26, 2018

Paulo Pereira ORA

Discover the interview of Pulsum Brands.

How did you become designer ?

I rather talk about how we created ORA: It was born of a lack of conformism.
When we saw ourselves at a turning point in our lives, we decided to make design our own way.
Simple but effective. Straight to the point. Nothing to hide.
Without making up stories for the customer to spend a little more money on something they don’t really need.

How would you define your vision of design, your style ?

Our style is defined by the union of communication strategy with design.
Apart from the “beauty” that may exist in our work, it is fundamental for us
that all projects meet the objectives set by the clients.

For the future, what are your professional projects ?

For now I want the Studio to grow strong and safe in its footsteps.
I hope to continue to have clients from different backgrounds
challenging our creativity and making our days in to a wacky race.

What do you like the most in your job ?

The lack of monotony. Every day we work in a different business area
and we learn something new.

 

 

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