Discover the interview of Lazy Snail, located in Heraklion – Greece.
How did you become designer?
Ioanna Drakaki was fascinated by, and curious about, packaging design since she was a teenager. After completing her studies in Graphic Design in Athens, she returned to the island of Crete, Greece and, at the age of 21, created Lazy snail studio. Four years later, Danish photographer Jannik Weylandt joined the studio, bringing along his Nordic culture and personal touch, he became a partner in 2011. Today, Lazy snail is a group of seven talented members, each one with their unique qualities and character.
How would you define your vision of design, your style?
As most of us are Greek, it is natural that we bringing some Mediterranean characteristics to our work, but our close relations to Scandinavia, as well as our clientele have made us open to international influences. A lot of our clients are Greek companies that develop products exclusively for foreign markets. We thus need to familiarize ourselves with these markets and understand the communication codes used by local competition, in order to create meaningful and effective designs. Moreover, as our team members are all so different and approache each projects from their own perspectie, our portfolio is varied aesthetically.
For the future, what are your professional projects?
We are currently establishing a new office in Copenhagen, Denmark and we are excited that we will have the opportunity to expand our clientele to such a culturally different part of the world. This we believe make us quite unique, in the sense that we have a deep knowledge of these two very different markets and can incorporate both the northern and southern influences in our work.
What do you like the most in your job?
That it is very dynamic. If you are a person open to new things, influences and subjects, communication design is the perfect job. Even after years of experience and practice, you can still get excited about new projects.