How did you become designer?
How would you define your vision of design, your style?
Hm… A blurred vision maybe. I like to play with basic design rules/visual codes and common sense, but I think that a slightly out of focus message often communicates more effectively, as it leaves some creative space to the viewer. I always begin by building a recognisable (or acceptable) composition or system. Then, when everything is conservative enough, I start to carefully distort the whole, either by simply moving things out of place or by adding disruptive elements to it —I’ve once defined this as a handmade digital deconstruction process.
For the future, what are your professional projects?
I’m proud of being able to make a living as an independent designer while only working with people, institutions, companies and causes that I can relate to —that’s my greatest achievement. Most importantly, I reject working with assholes (let alone working for assholes). This means that I don’t have many clients. So the plan is to get professionally involved with nice people who happen to have a lot of money (please call me).
What do you like the most in your job?
I do think that design —like anything else— can actually make a difference. It can emerge as a true game changer by helping to communicate purpose: you don’t just ‘say’ what the purpose is, right? That’s what I like the most about graphic design.