I’m Anastasia Smyslova, the international award-winning designer in A.BRNDING Studio, and jury member at international design competitions.

I specialize in Branding, Graphics and Packaging Design. The wide range of my studio services includes also Web Design & Development, Illustration, Lettering etc.

I would like to submit one of my latest work in branding. The project name is NASLADDIN.

Our task was to develop new brand position and visual identity for Russian producer and retailer of organic food and beverage in the premium market segment. The name NASLADDIN in Russian means “to enjoy”. To reflect the brand mission of encouraging people to enjoy life through access to healthy food and beverage we created an elegant identity with nature touch.

The inspiration for identity we found in organic forms and colors of nature. By following our minimalist design approach we used elegant organic pattern and very clean and sophisticated colors palette.