Casa Américo, a project was born from the hands of Américo Seabra who had the dream of making wines in his homeland, Vila Nova de Tazem. However, who gave continuity to this project were his four children, who had bought a manor and transformed into a winery. The architectural richness of it served as inspiration for the creative design of this new wines brand. The corporate identity of Casa Américo is defined by some distinctive elements present in its history: family tradition, founder’s honor, the clover present in all the windows and the wine origin.
From the idea to the paper, besides branding the creative team developed seven different labels for seven wines that compose the new brand Casa Américo from Dão region. M&A Creative Agency has designed these labels highlighting the four-leaf clover which is present in all the windows of the winery from 18th century. Being Dão region one of the most who produce elegant wines in Portugal, the labels present sober colors and unique details. Casa Américo wines are represented by the brand icon – the “lucky clover” – with a “die cut” enhancing it and different colours for each grape variety. It contains embossing and serigraphy varnish in finishes.