April 14, 2017
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Burg Design

“The intent behind the design of Milky Moo look and feel was to be playful. The identity was inspired by

childhood memories of enjoying flavoured condensed milk directly from the sachet. The cow print gives a

key sense of what the product is about and compliment the light-hearted cow illustration well. The design

hero’s colours that suit the different flavours and stand out to connect with younger consumers.”

Creative Agency :  Burg Design

Designer: Tersia Verwey

Locality : South Africa

Project : MilkyMoo

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