March 29, 2017

Alexey Seoev

Could anyone ever imagine that a new brand of Russian vodka Vanya Progulkin is an amusing sworn brother to a fabulous Johny Walker! However it’s known to be a creator of a very special mood. Design of the label has a lot in common with Russian woodcut style (Lubok) comprised of an audacious calligraphy and a comic element, yet being printed on a premium paper Constellation Jade. This distinguishes Vanya Progulkin as an eclectic and vivid brand. Red-haired Vanya is so abstracted he scarcely notices the drizzling rain while he hangs around since meditativeness and easiness make the essence of Russian national character.

Creative Agency :  Alexey Seoev

Locality : Rostov-on-Don, Russian Federation

Project : Russian vodka