April 2, 2020

Yozie (Jiayan) Wu

Balance. Natural radiance. Living energy. These are the essential elements of ULTA Beauty’s new skincare line — ULTA Organics. Crafted from 100 percent botanical, organic, food-grade ingredients to heal skin at the cellular level. Different visual patterns of terrazo on the product packaging indicate their mission to embrace individuality and support a unique lifestyle. ULTA organics hold itself to the highest standard of sustainability. To celebrate the bold spirit, transparency vision, and wellness intention of this new product line, I crafted an elevated digital experience that for the users to experience this new vision with ULTA Organics.

Designer : Yozie (Jiayan) Wu

Location : Beaverton, USA

Project : Ulta Organics