A conceptual project of branding and packaging for a brand of dried fruits. The product name was inspired by the English mythical hero Robin Hood and the idea behind the design was to bring a bit of the story of this character to the universe of dried fruits. The result was a design with a fun and strong approach, a positioning very used in the Snack segment.
Designer : Thiago Dias
Location : Sao Paulo, Brazil
Project : Robin Fruit – Dried Fruits