March 22, 2020

Karla Heredia Martínez

Agua Bendita is amezcal made in Mexico and proudly original. This mezcal is dedicated to those who defy traditional norms, thus positioning themselves as a brand without rules for all adventurous souls. We created a visual system that illustrates the values of the bgrand, breaking with the rules of traditional mezcal. Agua Bendita is now presented with a metaphorical and playful feel, based on the symbolisms of the Mexican religious narrative, to open a way to experimentation and celebration, because blessed and those who defy common and current norms.


The products that Negro Mostaza offers are elemental in food and essential keys for gastronomy.
The concept of the branding focuses on that value, simplistic, elementary, reuse and zero waste for packaging and as a design concept. Inspired by the first merchants, the commercial routes, the package functionality for transportation and the value of the identification and origin information during the exchange. The timeless characters follow the old Silk Road while they trade, talk, exchange and know each other, the seeds fall, creating trajectory and biodiversity.

Location : Mexico City, Mexico

Project : Negro Mostaza