March 30, 2020

Backbone Branding

This is the rebranding project for a line of a USDA certified organic, all Natural fruit juice. The glass bottle which has a unique shape that is specifically designed for the Yan brand was unmodified. However in order to highlight the organic and non artificial quality of the product we had created a stylized calligraphy of the logo which evokes a thin grass reed as a nod to Nature. Also the label is made out of recyclable paper, which has a rich texture to the feel. As for the images of the fruits, they are meticulously hand drawn illustrations in order to reflect a sentimental and handcrafted value.

Designer : Backbone Branding

Location : Yerevan, Armenia

Project : YAN