July 13, 2020

Yozie Wu

Discover the interview of  Yozie Wu in Beaverton, USA

How did you become designer ?

The process of becoming a designer could be messy, but here is my humble introspection:

  1. Cultivate curiosity – ask questions and develop empathy for human needs and desires.
  2. Research intellectuals and cultural context – ground your practice with principles and metaphors.
  3. Strategic experimentation – value divergent thinking as much as convergent thinking
  4. Collaboration – build ideas by talking to one another
  5. Storytelling – make your ideas contagious and create momentum

How would you define your vision of design, your style ?

For me, design is a tool to stimulate people’s souls and minds. Great design is a multi-layer relationship between human life and its environment. Design needs to be plugged into human behavior. Design dissolves in behavior.

For the future, what are your professional projects ?

Currently, I’m shaping the future of sports platform at Nike.

What do you like the most in your job ?

The ability to collaborate with cross-functional teams to design end-to-end experience and investigate interesting ways to solve consumers’ needs through research, data and intuition.