Discover the interview of Sofia Groebke in Oldenburg, Germany
How did you become designer ?
Even as a child I loved being creative. During my school days my desire to pursue a creative profession became more and more solidified. After I graduate from high school I decided to study communication design to get to know all fields of design. This enabled me to find out which areas suits me best and today I specialise in the three major fields of branding, packaging and editorial design.
How would you define your vision of design, your style ?
I love and live the motto “less is more”. And this is how I would describe my design style – reduced to the essentials. The world is overloaded with visual things. Everybody tries to stand out somehow. The visual stimulus satiation awaits you at the next corner. That’s why I always try to create my designs clear and reduce it to the focus on the essential.
For the future, what are your professional projects ?
It is very important for me to work with people who appreciate my work and who have the same intention as I do. So in the future I hope for many more great projects with great people. Furthermore I want to expand my own online shop in the future. There you will find wonderful designs, icons and templates – created with lots of love. 🙂
What do you like the most in your job ?
I love the creative process, the freedom, the variety, the satisfied clients and of course I love to see the finished results on the supermarket shelves or on the outside wall of a restaurant.