Discover the interview of Pond Design Team in Stockholm, Sweden.
How and when was your agency created ?
The studio was created by a number of people with a strong belief that insight-driven and powerful design
creates change and attraction. This belief is still alive today. We have been in the business since 2001 and we have had the privilege of collaborating with many fantastic brands over the years – local as well as global.
How would you define your vision of design, your style ?
We don’t have one style as some agencies do. We have a diverse client portfolio and we don’t believe in a one size fits all approach to design. Our mission is to shape future fit brands adding value to people, companies and society and that will look very different for different clients. We always put people at the center of our work and ideally we want to inspire people to make better choices. As in the case of Arvid Nordquist’s World Coffee Project.
For the future, what are your projects for the agency ?
The last three years we have focused on our core business: packaging design, visual identities and interior design to strengthen our position in those areas but since we have such strong relationships with our clients and knowledge of their brands they keep asking us to do other things as well. We believe in working with a holistic system design approach and so it makes sense for us now to officially broaden our proposition and also to communicate more clearly what we have been doing all along. We’ll keep you posted.
What do you like the most in your job ?
Inspiration is key I think. The joy of creating and refining things – all in our different fields – that often has an impact on many peoples lives. The luxory of meeting clients with different challenges and constantly learn from very different businesses.
Creations published on Favourite Design :