How did you become designer?

Almost by accident—but the kind of accident that feels like fate. I originally thought I wanted to become an architect, driven by my love for drawing and aesthetics from a very young age. When I enrolled in university, I signed up for what I believed was a Furniture Design course. It turned out the program had recently been updated to include both Product and Graphic Design. It was a happy surprise, and as soon as I understood what the course entailed, I fell completely in love with it. The blend of strategic thinking, visual storytelling, and tangible outcomes was exactly what I didn’t know I was looking for. It was the beginning of everything. That unexpected turn led me to a path that combines the best of both worlds—graphic and product design—and ultimately to packaging, where those disciplines meet perfectly.

How would you define your vision of design, your style? 

My vision of design is rooted in strategy—it has to be meaningful, solve a problem, and connect with its audience in a smart and intentional way. But visually, my style leans toward bold, expressive, and highly illustrative work. I believe in using design as a tool to create emotional connections, and for me, color, form, and storytelling play a big role in that.

My multicultural background shapes much of what I do. My Brazilian side brings vibrancy, playfulness, and a love for expressive, joyful design. On the other hand, my Italian heritage gives me a deep appreciation for refinement, attention to detail, and the tactile beauty of materials and finishes. That combination creates a signature style that is distinctive, globally minded, and always anchored in strong conceptual thinking.

For the future, what are your professional projects?

This year we’re investing a lot of energy into expanding our Brazilian branch of the studio. Brazil has such a rich market and a unique design language, and we’re excited to be working with some unconventional product categories that really push the boundaries of packaging.

At the same time, I’m also stepping more into public speaking—whether at conferences, universities, or industry panels. Sharing knowledge, connecting with other creatives, and contributing to the larger conversation around design is something I truly enjoy and want to explore further.

What I love most is the constant learning. Every project introduces us to something new—a new industry, product, audience, or cultural nuance. It keeps the work dynamic and inspiring. There’s also something incredibly fulfilling about creating physical objects that tell a story, that people hold, keep, and remember.

And of course, the creative challenge itself is a joy: to take a brief and transform it into something that not only looks beautiful but also delivers impact. That drive to push the boundaries of creativity—without compromising on function or meaning—is what makes this profession endlessly exciting for me.