Discover the interview of Nick Liefhebber, located in Utrecht, The Netherlands.
How did you become designer ?
As a kid I had a general interest in art, drawing and making stuff. When in my last year of high school I really didn’t know what to study next but went to a weekend course in art school. Then it struck me I could also study art for real. So I did, I studied graphic design which was a nice overlap of applied arts and creating creative abstract concepts. Fun fact, I was denied to study illustration which now is a big part of what I do. After art school, I started working at a design studio but like a lot of designers I was really stubborn and wanted to create my own stuff. Working in my own studio for around 6 years now.
How would you define your vision of design, your style ?
I try to communicate on an intuitive level, I try not to be too literal in telling a message. My illustrations are often very colourful patterns full of small details which makes it work well for packaging and clothing I think. People describe my illustrations as detailed, colourful, slightly psychedelic and positive which I agree with. My own work is inspired by nature and bold visual languages of the past. I like to work in limited colour palettes which I blend just like when screen-printing which I also do a lot.
For the future, what are your professional projects ?
At the moment I’m working on several campaigns for conferences and festivals. I also have two apparel projects coming up which I really like.
What do you like the most in your job ?
I have my own studio connected to a screen-printing studio in Utrecht. I really like I can isolate myself from everybody but also step out of my door and meet people working there. I also get a lot of energy from building my own studio. Making stuff, meeting people, create projects together with clients and on my own. I’ve had a lot of odd jobs but this really doesn’t feel like working.