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August 22, 2021

Meghana Reddy

Discover the interview with Meghana Reddy :

How did you become designer ?

Growing up, I was the kid who doodled in my notebooks while class was on. There weren’t many design/art related subjects where I studied so I took up art classes after school. It was the only creative outlet I had at that time, and it paved the way for all that I do today.
My dad was my inspiration. He had the most insatiable curiosity for art, especially when it came to filmmaking and special effects. He would always watch a film from an artist’s perspective and would get really inquisitive about the making. He was all about the ‘detail’. His obsession fuelled my pursuit of art and design. We watched every animated film we could and I slowly started to wonder about every question he had.
Fast forward to a few years and it was in college that I finally got into the fundamentals of design. I learnt everything from the history of animation, fine arts, design, packaging, printing and filmmaking to learning how to create stunning visuals using various design software such as Photoshop, Illustrator and 3D Studio Max. It took me a while to figure out these applications. But once I tapped into this world of digital art and design, it turned into an endless creative journey. Suddenly I had access to an infinite blank canvas in my head which I could color with my imagination and bring new worlds to life. Since then, art has become my addiction and my curiosity to learn everything we can do with it, both digitally and traditionally, has grown by the day.

How would you define your vision of design, your style ? 

To me design is a tool that helps to tell a story in its best form. And a touch of humour can brighten up anyone’s day.
I believe that colour and lighting play the most significant role in telling a story effectively. A simple scene sketched beautifully is great, but when combined with the right tone and colour can be so much more evocative for the viewer
My inspiration comes from the museums I used to visit. I fell in love with the way 19th century artists used colour – especially Paul Gauguin, a French post impressionist. His use of colours and stark contrasts set him apart from his contemporaries, and has greatly influenced my palette.
When I design, I like to begin with a singular idea which can then be transformed into soulful narratives that bring the idea to life. Whether they be in the form of an animated film or packaging design.

For the future, what are your professional projects ?

I currently have multiple upcoming projects that I’m really excited about. I will be the Background and Color Artist for two different animated series, one streaming on amazon prime and the other streaming on HULU and FOX. I will also be working as a 3D Artist for an upcoming Netflix show.
And I am also working with 2 brands – Bakers Choice, a pastry shop, and Ally’s Coffee House – to design illustrations that will go on their product packaging. These products will be available in markets from 2022 onwards. These brands are based in the South India and are currently in the process of introducing a ton of new products.

What do you like the most in your job ?

The fact that I can get up every day and create something that didn’t previously exist is simply intoxicating. The fact that I can solve people’s problems while doing what I love is just the whipped cream and cherry on top.
I know that no matter how long I remain a designer there will always be something unexpected and exciting to look forward to. And no matter how much I learn there will always be more to discover, especially from the people I work with from packaging design firms to animation to gaming and more.
And as I draw on the knowledge of others I hope I can create something that is truly unique. Something I can claim is mine. Something that will serve as inspiration for others.

You can find out more on Instagram : Meghana Reddy

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