Discover the interview of Lucas Saad, located in Curitiba, Brazil.
Website: saad.cx
How did you become designer?
Since I was a child, I always had a big interest for everything to do with art and music. You could always find me drawing or reading some books of art history. I actually almost tried a bachelor in music, but destiny was good to me and I chose to study Graphic Design instead.
How would you define your vision of design, your style?
We always start our projects with deep research of the business, its target, scenario, trends and competitors. We bring an outside look and develop a strategic platform that will guide the design. So, I’m always looking to reach the perfect balance between strategy and creativity by creating a meaningful, minimalistic and bold design in our projects that will really impact the future of the business.
For the future, what are your professional projects?
To consolidate our studio more in Brazil and abroad and keep working with cool visionary clients.
What do you like the most in your job?
As we work with companies of different sizes and sectors, every project is a big challenge and we find a great opportunity to learn more about new things. But, most of all, it’s very exciting for me to help our clients create truly relevant brands that want to make a difference in the world.
