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February 10, 2020

Kelli Elmer

Discover the interview of Kelli Elmer in Minnesota, USA.

How did you become designer ?

I am honestly surprised it took me as long as it did to realize my passion for design. Growing up, I had always been a creative individual. With my father being a professional woodcarver, I watched him turn art into profit. So I did just that. I started sculpting 3-dimensional animal figurines that I would sell at local craft shows. When I was old enough, my father taught me to carve and I was able to sell some smaller pieces at our festival booth each year. I started to get into photography/videography and would spend entire summers just filming/editing videos and entering photographs into my local county fair. I even brought my creativity to the stage by performing improvisational skits where my team and I became global champions in 2010.

It wasn’t until high school when I took my first graphic design class. I picked it up instantly and only wanted more. I took every single graphics class my high school offered and when I completed all of those, I was able to take a course at the local community college. My passion for design only grew stronger and decided this was what I wanted to do.

I studied Graphic Design and Interactive Media at the University of Wisconsin-Stout. My senior year I took the opportunity to study Visual Communication at Massey University’s College of Creative Arts in Wellington, New Zealand. I am now working for an advertising agency in Minnesota.

How would you define your vision of design, your style ?

I would describe myself as a very conceptual designer. The first (and most important) step of my design process is research and gathering as much information as possible. I try to create and capture meaningful stories within my designs that can be communicated visually to my audience. In short, I love to make people think.

For the future, what are your professional projects ?

Right now I plan to continue working in the advertising field. I work with a variety of clients in completely different industries so it really keeps things interesting and challenging. In the future I would love to dig deeper into packaging design for food/beverage companies or breweries/distilleries.

What do you like the most in your job ?

I love that design isn’t about WHAT you make but WHY you make it. You can communicate an entire story with just the use of simple shapes and color combinations. It is truly fascinating.

Creations published on Favourite Design :

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