Discover the interview of Joanna Radoslavova:
How did you become designer?
I studied graphic design at high school and university. After that I got an internship at Smart Organic. There I have been given the chance to grow form junior to a senior designer for the past 3 years.
How would you define your vision of design, your style?
I love the challenge of making a good design practical. Mixing traditional with contemporary, incorporating bold looks into unusual places and always adding extra layers. Clearly not a vivid fan of modern minimalism.
For the future, what are your professional projects?
As of now, I am happy to keep contributing to the development of the wide range of brands, that my company has in store. It is a very diverse and colorful journey, that never fails to bring some interesting projects and challenges.
What do you like the most in your job?
Overall, I thoroughly enjoy having the chance to turn art into something feasible and compatible with everyday life. Graphic design is a great tool for bringing some color and ease into everything we do and being able to experiment with that on daily basis brings me great joy.