March 21, 2022

Joanna Radoslavova

Discover the interview of Joanna Radoslavova:

How did you become designer?

I studied graphic design at high school and university. After that I got an internship at Smart Organic. There I have been given the chance to grow form junior to a senior designer for the past 3 years.

How would you define your vision of design, your style? 

I love the challenge of making a good design practical. Mixing traditional with contemporary, incorporating bold looks into unusual places and always adding extra layers. Clearly not a vivid fan of modern minimalism.

For the future, what are your professional projects?

As of now, I am happy to keep contributing to the development of the wide range of brands, that my company has in store. It is a very diverse and colorful journey, that never fails to bring some interesting projects and challenges.

What do you like the most in your job?

Overall, I thoroughly enjoy having the chance to turn art into something feasible and compatible with everyday life. Graphic design is a great tool for bringing some color and ease into everything we do and being able to experiment with that on daily basis brings me great joy.