Discover the interview of Jackson Goestemeier from Nomada:
How did you become designer?
Fun fact, I actually started out as an electrical technician. While working for a multinational company, when it came time to pursue an engineering degree, something didn’t sit right. It felt too exact, too rigid, and didn’t allow for the creativity I craved. I knew I needed a path that truly aligned with the curious kid I’d always been, the one who loved building and inventing things. That instinct led me to study Product Design, and here I am, 16 years later: founder of Nômada Studio and still just as passionate about design as when I started.
How would you define your vision of design, your style?
To me, design is an incredibly powerful tool for giving visibility to brands. Even for a small business, investing in thoughtful design can take your product a long way. At its core, I believe design should provoke emotion. It’s not only about what you see, but fundamentally, what you feel. I see each project as a chance to tell a meaningful story, and that often happens most freely when working with small businesses not bound by the strict processes of larger industries. Visually, I strive for a balance between clarity and warmth. I often blend minimalism with tactile, structural, or narrative elements that create a sense of connection, whether it’s the shape of a box, the way it opens, an illustration that sparks imagination, or the texture of a carefully chosen paper. The magic is always in the details.
For the future, what are your professional projects?
Looking ahead, I’m excited to continue expanding Nômada’s reach, especially internationally. In the near term, we’re focusing on growing our work in packaging and visual identity, with a special interest in creating full-scope design solutions for small and medium businesses with truly unique stories. I also want to keep nurturing strong collaborations, working closely with illustrators, photographers, fellow designers, and suppliers who can bring unexpected value to each project. It’s in these partnerships that some of the most distinctive ideas are born.
What do you like the most in your job?
What I love most about being a designer is the dynamic nature of the work; you never know what’s coming next. One day you’re diving into the world of chocolate, the next, it’s skincare or wellness. Each project pushes you to learn, to research, and to understand a new segment from scratch. But beyond the variety, what really keeps me going is the human side: the relationships, the trust, and those moments when you realize that what you’ve created truly resonates with someone. That emotional connection, that feeling of having captured something real, is what makes it all worthwhile.
