Discover the interview of Formascope Design in Yerevan, Armenia.
How did you become a branding agency ?
Formascope design was founded in February 2018, in Yerevan by Ani Gevorgyan (project director), Armenak Grigoryan (creative director) and Karen Gevorgyan (art director). The idea of ??creating a studio came spontaneously, in the kitchen, over a cup of coffee. We went a long way, worked in various agencies and in the end decided to open our studio to implement our own ideas.
How would you define your vision of design, your style ?
We are a design studio based on a conceptual approach. We are constantly trying to find the multilayered combination of form and content. Each issue is analyzed from the perspective of the form, serve as a base to create the individual attitude and style of each project.
As a studio name we chose “formascope” which has several meanings– it is a combination of form and its content. Form as an object of study or a device that finds new forms. We are united by one mission, to create conceptual projects.
As a studio name we chose “formascope” which has several meanings– it is a combination of form and its content. Form as an object of study or a device that finds new forms. We are united by one mission, to create conceptual projects.
For the future, what are your professional projects ?
At this moment the coming projects are confidential, but we promise to surprise you with more conceptual takes.
What do you like the most in your job ?
The most gratifying thing for us is seeing our work actually work. By that, we mean that our branding and packaging help a client with their goals or sales objectives.
