How did you become designer?

In high school, in 9th grade, I wondered what profession to choose. My older brother advised me to study information technology, I followed his advice, went to a private school, where they were preparing programmers for a large corporation in my hometown of Dushanbe. We studied programming, but the problem was that after a while I realized that it was extremely boring for me, and it was definitely not my profession. Then for the first time I drew interfaces, I liked it right away, it was like love at first sight. I reported the change of my future profession to my family and by “gut feeling” studied design myself. At that time my brother gave me a Pentium 3 computer. My brother installed on it Adobe graphic design programs, and I just began to learn English, because all the literature on design was in English. For the first few years I was doing web design. Also I mastered Adobe Flash and worked in different companies. So I worked for 4-5 years to figure out what design direction to take, I did everything. In the end I chose the direction of branding for brand identity and packaging.

How would you define your vision of design, your style? 

I have always been inspired by Scandinavian minimalism. Many people call me a minimalist this is reflected in my work. But I am always experimenting and now I love the Mexican approach, style and philosophy, now Mexican studios and designers are doing wonders. You could say that bright, bold and fiery color palettes, monochrome backgrounds, geometric patterns, symbols and embellishments are some of the hallmarks of Mexican graphic design. That being said, we are living in a melting pot of design.

For the future, what are your professional projects?

I will always continue to develop an endless passion for design. I have a lot of author design projects in the future and I have already started the process of these projects, I will involve many talented artists and designers in my collab projects.

I always study my profession in terms of philosophy, philosophy means “wisdom; love of wisdom” a special form of knowledge for me, about concepts and principles of reality (being) and the relationship between man and the world. I love creativity! Certainly for me it is every process and stage of design. I enjoy it immensely, one of the most satisfying moments is when a client is your like-minded person and says to you, “Awesome, bro.” I love that I can create and create, I’m pretty good at it because there’s nothing else I can do in this life except create and create!