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August 2, 2021

Estefania Caceres

Discover the interview with Estefania Caceres :

How did you become a designer?
After finishing high school, I decided to do a year of art school in Italy. However, as much as I loved art, I knew I did not want it as a professional career. When I returned to Ecuador, I determined that the most logical thing was to be an architect like my father. But as fate would have it, I went to a graphic design talk at the university I planned to attend. The talk was so inspiring that I decided that graphic design was my future. It has been the least planned decision and one of the best I have made in my life.

How would you define your design vision, your style?
My most important design vision is that everything I create responds to a concept, a story, or a “why.” I can’t start designing without this. I love that methodology, over the years, has become stronger and more present in what I design. Now, before starting a project, I ask myself “What is the most obvious path that everyone would take to solve this” and I develop a path that goes in a different direction that paints a far more thoughtful and richer story.

For the future, what are your professional projects?
Keep doing what I love and go back to teaching. I will certainly hold design project conceptualization courses this year.

What do you like the most in your job ?
That there is never one project that is the same as another. There is no way to get bored or fall into a routine and everything presents a challenge because there will never be only one correct solution. One day I open my computer to continue with the illustration of packaging for popsicles and the next day I’m making the visual identity for a bus company.

You can find out more on Instagram : Estefania Caceres

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