February 3, 2020

Dimitris Anapliotis

Discover the interview of Dimitris Anapliotis in Athens, Greece.

How did you become designer ?

Since I can remember myself, I was drawing all the time. I first got in touch with graphic design at the age of 7 in my mother’s studio, who is a graphic designer too. I used to go there and play with different kinds of paper, color pencils, rapidographs etc. Since then, I and graphic design have been having a love relationship.

How would you define your vision of design, your style?

Simple, clean and “to the point”. Design is not a luxury. It is the first thing that makes someone come in touch with a product or service. It is the thing that describes the style, the quality, the vision, the character of a company. Design is the power, that puts in action the “A.I.D.A.” (Attraction, Interest, Desire, Action). Design serves the need for a product to get the market share it deserves. In general, my view is: I’m not interested in designing what I want, but what communicates in the target group of people that it has to communicate.

For the future, what are your professional projects ?

This period I am in the process of re-organising my studio, DESIGNCLUB. Regarding my projects, I am doing the rebranding of a publishing house and the branding of an Insulation Company. Moreover, I am taking part in a collaborative design scheme between Greece and Dubai.

What do you like the most in your job ?

Everything! The research, the strategy design, the brainstorming, the design itself. I have the opportunity to give life to an idea, a desire or a dream. I am a story creator, and for every project I thrive to create a beautiful story. And who doesn’t like stories?

Creations published on Favourite Design :