Discover the interview of Creative by definition.
How did you become designer ?
Since I can remember I was passionate about art, design, beautiful creations that attract the eye, challenge the brain and increase the power of imagination.
I started my design journey by studying architecture and after graduating I also took retail design & packaging design specialized courses.
Right now, I’m combining all my professional experience with my love for gourmet cuisine and as result I’m transforming packaging design into “miniature architecture”.
How would you define your vision of design, your style ?
My current style is minimalistic at first glance, complicated structured if analyzed in detail, with a twist of irony and a little bit of humor.
However, because I’m focused on constantly learning, innovating, testing revolutionary materials or reinventing old techniques, my style is still in a continuous transformation.
For the future, what are your professional projects ?
A very important future project will be to make the packaging design studio – CreativeByDefinition – that I’ve created in the last couple of years, grow more so it has the strength to create bespoke packaging designs that will travel the world.
Having our packaging designs on retail shelves from Indonesia to Italy will just be amazing.
What do you like the most in your job ?
Firstly I would like to say that for me is more than a job.
It is a sensitive balance between passion, hard work, craft, innovation, storytelling, making people smile, creating art that people can enjoy in their everyday live.
In the end it is all about improving the retail experience and generating change.
One of the things I like most, is the opportunity of helping founder-led companies – the rare amazing people that have dreams they want to transform in real products, to tell their story using a bold visionary approach.
I would like to launch soon a pro-bono packaging design project – where we would like to invite dedicated start-ups to contact us. We decided that once a year we will commit in creating one pro-bono project that values rare vision and originality more than anything else.
