Discover the interview of Chava Oropesa:
How did you become designer?
Since very young I was very interested in painting and drawing, my parents encouraged me to take lessons and my father taught me photography at a young age. I went to college to study a B.A. in Graphic Design. I also studied a minor in Fabric Design, I thought I would go into costume design at one point.
Ever since I left college I have been working as a graphic designer, art director or creative director. My work experience has taken me from the digital world (websites, mobile apps, social media, etc) to the printed world (packaging, marketing materials, advertising).
I take pride in the fact that I am what many would consider a one-stop shop. I’m able to launch brands from inception to application – whether it be photography, web design, social media content or packaging design. If I had a dollar for every time I heard “I didn’t know you did that!” from my clients, I’d be richer than a chocolate croissant.
How would you define your vision of design, your style?
Growing up in Mexico City filled my life with colorful culture which has deeply influenced both my design style and photography.
As a graphic designer it’s hard to say you have a “style”, since I believe you have to first focus on the client’s brief, goals and the brand personality. If your design doesn’t communicate those goals, your style wont be that important. It should be a synergy between communication and visual design.
When it comes to photography I can say I do have a style, if you browse my portfolio you’ll see that I am not a stranger to color and dramatic lighting.
For the future, what are your professional projects?
I love to collaborate with new consumer brands, food and beverage specially, emerging companies that would benefit from my experience. I think because of my Mexican background I understand working with POC or Latinx owned brands, there’s a layer of culture knowledge that doesn’t need to be explained.
In the next year, I plan to work on a very personal project, creating a recipe book from my mother’s recipes. My love for food and photography seems to be driving me recently so I plan to focus on it and keep that growing.
What do you like the most in your job?
I love creating and I love collaborating.
In the case of packaging, let’s say, I think the most rewarding part of my job is going from an idea, a sketch all the way to a real physical item. I really like the challenge of designing and also collaborating with printers to make sure the design comes to life the way it was intended. The same can be said about launching a website and working with programmers to create a functional and beautiful experience; or shooting a campaign and working with food stylists to bring images to life.
Going through that process gives me an incredible feeling!