Discover the interview of Antoni Torres :
How did you become designer ?
When I went to school I was the typical kid who spent all day drawing and painting in my exercise books, so when it came to choosing a future it was pretty clear that it had to be something art related. I was very young and somewhat out of ignorance I started studying illustration, and although I liked it, I didn’t see myself as an illustrator. In that same school they also did graphic design, and one day I saw the students’ presentations on their final projects, I realised that that was what I wanted to study.
How would you define your vision of design, your style ?
Basically, graphic design should be about trying to find a good compromise between aesthetics and functionality. You start from an initial concept and represent it without the need to use unnecessary elements.
I try to have a broad vision of design and to not close myself off to any specific or identifiable style. In particular, I always try to understand what the client’s needs are, and the type of project I’m facing. The success of each project lies, for the most part, in an initial research phase, analysing the market, the competition and knowing exactly what the client wants and needs.
I don’t consider myself to have a specific style. I really like minimalism and the synthesis of forms, pure geometric shapes, and it is something that I see as essential for some areas of graphic design such as corporate image. That said, in other areas such as packaging or poster design, it allows for more artistic creations and the ability to cross certain lines where the aesthetic can be more important than the functional side.
For the future, what are your professional projects ?
For now, I’ll continue working on packaging and corporate image projects for Bulldog Studio. Some of them will be separate from the world of wine, which is very interesting to us because our main business is within this sector, and opening new horizons is always interesting and positive, both for the studio and for me.
What do you like the most in your job ?
I like many things about my job. One of them is that each new project is a different challenge and this makes the work a little less monotonous. It’s a constantly evolving world and you have to keep up with it. I also like the satisfaction of a project turning out well that the client is happy with and when the design is well accepted by the general public it’s intended for.