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September 1, 2025

Angela Sardarova

Discover the interview of Angela Sardarova:

How did you become designer?

It’s a funny story. In 2018, I graduated from drama school, but in 2020 the lockdown hit, and all events, performances, and film shoots came to a halt. After cleaning the entire apartment and binge-watching every show I could find,
I realized I was bored and needed to do something about it — plus, I had to earn money. And then fate stepped in.
One day, a friend was going through her old things and found a drawing I had made for her back in school. That reminded me how much I used to love drawing, even though I had never studied it professionally. Around the same time, I came across an ad for a free online drawing course. I started with that, gradually transitioned into design, and realized this was truly my thing. Over time, I completed several professional training programs (and I continue to improve my skills to this day). That’s how a hobby turned into something I want to fully dedicate myself to.

How would you define your vision of design, your style? 

For me, design is a way to build a dialogue without words — through form, color, and tactile sensations. At the core of every project lies an idea, and I don’t just create a visual design for it — I also carefully choose the materials and production techniques to bring it to life.
It’s important to me how people interact with the object: how it feels in their hands, how it opens, and what details they notice upon closer inspection. I love adding Easter eggs when appropriate — like hidden messages on the lid or the bottom of the packaging — they make the interaction more engaging and create a sense of personal connection. I’m not afraid of bold or unconventional choices. I use rich colors and unexpected shapes when they enhance the concept and set the right mood.

For the future, what are your professional projects?

Right now, I’m working on several projects. I’m creating packaging and brand identities for both Russian and international companies — one of the packages, for example, will be sold in the US, Canada, and Mexico.

I also recently launched a new project I plan to develop further — Adventitious Integrations.
It’s a series of artistic short videos where stories unfold involving me and my work — and the packaging ends up being used in all sorts of ways, except for its intended purpose. In other words — adventitiously.
I’m happy I’ve found a way to combine my two professions — acting and design.

What do you like the most in your job?

I love developing concepts from start to finish — from the initial idea and visuals to selecting the right materials and production techniques. It’s important to me that the final product feels cohesive and well thought out on every level.
I especially enjoy finding unconventional solutions that make a project stand out while still being practical and easy to implement.

There’s a special kind of satisfaction when I manage to keep things creative without going over the client’s budget.
That’s also an essential part of a designer’s job — not just to come up with ideas, but to bring them to life in a smart and efficient way.




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