October 5, 2020

Andrijana Miladinovic

Discover the interview of Andrijana Miladinovic in Leskovac, Serbia

How did you become designer ?

Ever since I was a little girl I have been creative and paid attention to aesthetics. But I have to say that my journey towards becoming a graphic designer, was not short and easy. After contemplating a career path for quite some time, I decided to enroll the Faculty of Technical Sciences in Novi Sad, Department of Graphic Engineering and Design, even I did not have neither my own computer or the internet connection.

Being a student here was widened my horizons and given me the opportunity to learn a lot. I had a first client and designed a wine label, which was a proof that I was on a good track. After I graduated from University I came back to my hometown, Leskovac, where I live and work as a freelancer.

How would you define your vision of design, your style ?

Regarding my style, it is largely focused on typography, but not exclusive. And I think that the reason why is the assignment I got during my studies, to design a promotional booklet for Petit Formal Script font. At that moment typography found me and I fell in love with it.

I pursue smart and eye-catching graphic solutions because I believe that only those could be noticed, could promote and give value to some brand.

For the future, what are your professional projects?

I still feel that I am at the very beginning, that I still have to work hard, so my motto could be: learn, work, grow. I most certainly want to design my first font in the future, which would encompass my love toward typography. Also, I would love to redesign a logo of some famous brand, and until that kind of cooperation happens, I will keep working on projects with small and medium-sized business. Who knows, maybe one of them become new Nike 

What do you like the most in your job ?

Each new project is a new challenge, and the job is not monotonous. At the end of a creative process, when both, me and the client are satisfied with everything, there is a special feeling of pride and exciteiment, which boost self-esteem and gives motivation for future work. I am grateful that I do what I love, and that I can work with amazing people from different cultures from all over the world.

I love my job because it shows that it does not matter where you are from and where you live, but what you do for a living.