Discover the interview of Andrea Basile:
How did you become designer?
My interest in graphics stems from art, with a cabinetmaker grandfather and a restorer father; I have always been surrounded by objects of a certain interest, but prints have always been my passion, I remember when as a child I accompanied my father to the antique dealers and I was enchanted by the decorations of the posters, by the tin boxes of the early 1900s, I memorized them and I tried to reproduce them. Then I got interested in everything that a project requires, so I started from studying at the Institute of Art and so I decided to continue expanding and growing my skills in the graphic field for over 20 years now.
How would you define your vision of design, your style?
As a graphic designer it is difficult to say that you have a “style”, since I believe that you have to focus first on the client’s brief, on the objectives and on the personality of the product, because every product has one and you have to bring it out. If design doesn’t communicate these goals, style isn’t all that important.
For the future, what are your professional projects?
I always want to go further, I like to invent, carry out a set of elements to achieve a final result with a mix of creativity by mixing perfectly with photography, illustration and calligraphy, creating experiences in which craftsmanship, freshness and intuition make as a master. I have a passion for all that is beautiful and unexpected and a profound aversion to the already seen and banality, which leads me to deepen my interest in graphics even more.
I like working with start-ups because this gives me the opportunity to create and grow with them.
What do you like the most in your job?
Graphic Design work has given me more than I ever imagined.
The challenge of finding solutions that capture the consumer’s attention. And seeing that the projects carried out have positive results and work well, this encourages me to continue working and take on new challenges. I also love collaborations and exchanging information.