January 4, 2021

Alfonso Pereira

Discover the interview of Alfonso Pereira : https://www.instagram.com/p/CKLfp7gIY0g/

How did you become designer ?

Since I was little I always had pencils on hand to draw whatever came to my mind, and the world of art and painting already caught my attention. My school notebooks were like a museum, I always tried to layout and draw everything. But with the arrival of technology and with the purchase of my first PC, I gave free rein to my creativity, thanks to the infinite world offered by current design programs. So I couldn’t stop expressing myself in every way until today.

How would you define your vision of design, your style ?

Commercial and functional, I always visualize a product or a design to make it as commercial and functional as possible within a beautiful aesthetic since there is currently a lot of competition and it is necessary to differentiate. It is difficult to have your own style because each client requires personal needs and each design breathes a different atmosphere, but being so, I try to establish my style with specific fonts, with layouts and color palettes of my liking.

For the future, what are your professional projects ?

Well, that my style is known little by little (and here, your work is essential) and undertake projects for big brands. It’s what motivates me the most right now and what I dream of, doing a project for a world-renowned brand.

What do you like the most in your job ?

Creating from scratch is what I like the most, sketching, preparing a layout, polishing details with printers and finally seeing it on a large surface shelf. All the way a project goes from scratch fascinates me a lot.